Legal
Privacy Policy
Last updated 2 August 2026
This policy explains how Following FZC, the company that operates Covete (covete.ae), collects, uses, shares and protects your personal data when you visit the site, buy a piece, join the waitlist, or sell on Covete. We handle your data in line with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the PDPL).
Who we are
Covete is operated by Following FZC, Sharjah, United Arab Emirates. For any privacy question or request, contact us at hello@covete.ae. Following FZC is the controller of the personal data described in this policy.
What we collect
We collect only what we need to run the store and fulfil your orders:
- Contact & delivery details — your name, email, phone number and delivery address when you check out or join the waitlist.
- Order information — the pieces you buy, order value, and delivery status.
- Payment information — card payments are processed by Stripe. We never see or store your full card number; we retain only limited details such as the card brand, last four digits and payment status.
- Seller information — if you apply to sell, the details in your application (bio, socials, the pieces you list, and payout details).
- Usage & device data — with your consent, cookies and analytics that tell us how the site is used so we can improve it.
- Communications — messages you send us and your marketing preferences.
How we use your data
- To take and fulfil your order — payment, collection, delivery and returns.
- To keep you updated about your order and provide customer support.
- To operate the seller programme and pay sellers.
- To send marketing — new pieces, offers and updates — only where you have opted in, and you can unsubscribe at any time.
- To keep Covete secure and prevent fraud.
- To meet our legal and tax obligations.
Legal basis
We rely on: performance of our contract with you (to fulfil orders); your consent (for marketing, and for analytics/advertising cookies); our legitimate interests (to secure and improve the service); and compliance with legal obligations. Where we rely on consent, you can withdraw it at any time.
Who we share it with
We do not sell your personal data. We share it only with:
- Stripe, our payment processor, to take your payment securely.
- Delivery partners, to collect and deliver your order.
- Communication providers (email, SMS and WhatsApp) to send order and, where opted in, marketing messages.
- Analytics providers, only after you accept analytics cookies.
- Sellers, who receive only the information needed to prepare your order.
- Authorities, where we are required to by law.
Cookies & analytics
Essential cookies keep the site and your bag working and are always on. Analytics and advertising cookies run only after you accept them in the consent banner. You can change your choice at any time by clearing the Covete cookies in your browser, and nothing non-essential tracks you until you accept.
International transfers
Some of our providers (such as Stripe and our analytics and email tools) process data outside the UAE. Where data is transferred abroad, we take steps to ensure it remains protected to a standard consistent with the PDPL.
How long we keep it
We keep your data only as long as needed for the purposes above — to fulfil and support your orders, meet tax and legal requirements, and, for marketing, until you unsubscribe. When it is no longer needed, we delete or anonymise it.
Your rights
Under the PDPL you may ask us to:
- access the personal data we hold about you;
- correct it if it is wrong;
- delete it, where we are not required to keep it;
- object to or restrict certain processing; and
- withdraw your consent at any time.
To make a request, email hello@covete.ae. We will respond within the timeframes set by law.
Security
We use appropriate technical and organisational measures to protect your data, including encryption in transit and payment handling by Stripe, a PCI-DSS certified processor.
Children
Covete is intended for adults. It is not directed at anyone under 18, and we do not knowingly collect their data.
Changes to this policy
We may update this policy from time to time. The current version, with its date, always lives on this page.
Contact us
Following FZC — Sharjah, United Arab Emirates. Privacy enquiries: hello@covete.ae.
